Services
Measurement Strategy & Analytics Implementation
Designing and implementing scalable measurement frameworks using GA4, Google Tag Manager, server-side tagging, and consent-aware tracking. The focus is on reliable data collection, measurement governance, and analytics setups aligned with business objectives.
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Analytics Audits & Growth Insights
Auditing analytics implementations to improve data quality, and identify measurement gaps that impact decision-making. Technical analysis is combined with business context to build confidence in the data and uncover growth opportunities.
Consent & Privacy-Focused Tracking
Implementing compliant analytics solutions through privacy-focused tracking strategies, and GDPR-aware data collection practices. The goal is to balance measurement accuracy with evolving privacy requirements.
About me
I’m a digital measurement specialist helping organisations build reliable analytics foundations and turn their data into something they can confidently use for decision-making.
My work sits between technical analytics implementation and measurement strategy. I work across GA4, Google Tag Manager, server-side tagging and Consent Mode, from designing measurement frameworks and tracking architecture to improving data quality and helping digital marketing teams set up reliable conversion tracking.
Over the years, I’ve worked with organisations across different sectors, helping teams solve complex tracking challenges, understand how people interact with their digital products, and connect measurement more closely with business and user objectives.
Beyond implementation, a big part of my work is web analysis - exploring user behaviour and journeys, identifying where people drop off or encounter friction, and turning those findings into practical opportunities to improve digital experiences, performance, and ultimately - conversions.
Working With the Best Clients and Partners
Testimonials
"Bojan is an incredible asset to our team. He not only helped us set up effective tracking and analytics through GTM and GA4 for many clients, but he also demonstrated a remarkable ability to communicate complex concepts in a clear and accessible manner.
Bojan truly goes above and beyond to deliver exceptional results while fostering a positive and collaborative environment."
goinflow.com
Mike Belasco, Founder
Certifications
