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A Glimpse into My Work

Axellero.com

Goal: To acquire leads and contacts from developers interested in collaborating with Axellero.com, as well as from businesses looking to hire specific developers.

 

Task: Design two distinct landing pages to direct users toward submitting their contact information. Set up user behavior tracking to gather insights for behavior analysis and to create remarketing audiences. Create Google Search Ads, and Google Display Campaigns for remarketing. Facebook and Instagram Ads for 

 

Result: Each landing page was tailored for a specific audience. One targeted developers, while the other was designed for business decision-makers in need of development talent. Each page emphasized clear, concise value propositions that met users’ needs. Both pages established trust by showcasing case studies, reputable brand partnerships, Axellero’s unique value, and user testimonials. We created Awareness Campaigns using Facebook and Instagram Ads. For Remarketing Audiences we used Google Display Ads. Google Search Ads were used as well. 

 

User Behavior Tracking and Analysis: Over time, the pages were optimized based on user behavior insights. For example, data revealed that only a small percentage of visitors scrolled down to the form at the bottom of the page. To address this, we added another form near the top along with a new call-to-action (CTA) button featuring compelling copy, which significantly increased the form’s visibility and improved the lead submission rate.

 

We also conducted A/B testing specifically on CTA button text to determine which phrasing drove the highest engagement. For instance, we tested options like “Learn More” versus “Schedule a Call” to see which was more effective in prompting user action. By analyzing results through Google Analytics 4 (GA4) and Hotjar, using heatmaps and session recordings, we gained deeper insights into user preferences and engagement patterns on the landing pages.

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Sebastus.com

Goal:

  1. To understand what users are searching for on the website and to identify which filters they use most frequently. Additionally, to determine which specific boats users view in more detail.

  2. To track which forms users submit, enabling the team to identify the source of each lead submission.
     

Task: Implement user behavior tracking in GA4 to capture detailed insights on user interactions.

 

Result: Set up custom events in GA4, including generate_lead, destination_search, boat_viewed, and search_filter_selected, each with specific parameter values to enable a more granular analysis of user preferences and behavior.

 

User Behavior Tracking and Analysis: After configuring user behavior tracking for search and filtering actions, the data provided valuable insights that allowed Sebastus to create targeted marketing campaigns. For instance, the search data revealed which types of boats and crew options were most popular among users. This information informed the creation of ad campaigns focused on high-interest categories, helping to attract more qualified leads.

 

By analyzing these interactions through GA4, Sebastus was able to better understand the preferences of their audience, improve the relevance of their ad targeting, and enhance the overall user experience on the site.

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Fraudlab.com

Goal: To track user behavior within the Fraud Force game on Fraudlab.com, capturing detailed insights on how users interact with various elements of the game.
 

Task: Developed and implemented custom tracking events for every significant user action within the Fraud Force game, capturing each step users take from game start through various game interactions. This tracking provided a comprehensive view of user engagement and behavior patterns within the game. Created Looker Studio Custom Report.


Result: Developed and implemented custom tracking events for every significant user action within the Fraud Force game, capturing each step users take from game start through various game interactions. This tracking provided a comprehensive view of user engagement and behavior patterns within the game.

User Behavior Tracking and Analysis: By analyzing the event data in GA4 and visualizing it in Looker Studio, we identified key trends, such as points where users tended to drop off or finish the game without completing it. These insights allowed Fraudlab to better understand how users engage with different game elements, informing refinements to the gameplay experience and guiding future updates to increase user retention and completion rates.

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CONTACT

Thanks for reaching out! I'll get back to you soon.

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Email: bojan.mareljic[at]gmail.com

Tel: +385 99 271 9497
 

Company: BizBoostLab

SWIFT: ESBCHR22

IBAN: HR7124020063104335631

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Address: 

Dure Dakovica 16,

Popovac, 31303, Croatia

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GA4 and GTM tracking specialist

© 2023 by Bojan Mareljić

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